Given the expansion of outdoor advertising construction industry in Hong Kong over the years, a professional body recognizing and supporting the profession is clearly needed.

It is pertinent that people working in this industry must demonstrate innovative and contemporary thoughts by engaging in diversified and up-to-date professional development. The establishment of Hong Kong Advertising Institute (HKAI) aims at gathering the largest number of members with advertising and media professionalism by organizing seminars, forums, exhibitions, social functions and CPD programs.

Apart from continuing development programs, members' business interest is another highlight of the Institute. We are pleased to provide platform and opportunity for the interested members to communicate and to exchange their expertise. We do hope that through the tightening connection of membership, the business network can be consolidated, hence generating an influential voice to the community and promoting affluence of the industry.

Since HKAI offers a full range of professional services, consultancy in advertising construction is no doubt a must-have item. The Institute equips with sufficient resources and efforts to help the members in yielding the best business solutions. All of the Institute's founders have well experience in outdoor advertising and media industry, the role they play including agency, design, production and construction works.

Although there are other professional bodies doing support for advertising professionalism in other areas, HKAI is the pioneer to serve a communication bridge to mainland China 's giant outdoor advertising market. We have already built up partnership with various notorious advertising and media companies in difference provinces of mainland China.

We believe our dedication to the members and the industry, HKAI can complement the existing framework and advance the professional development in both Hong Kong and mainland China.

We value your participation and welcome any opinions or suggestions.

 

Kenny Wong

President, Founding Executive Committee

Hong Kong Advertising Institute